There are only a relatively few pure geo names and only a small portion of them are for sale. The number of pure geos (like vancouver.com) that are for sale will undoubtedly continue to shrink as they are developed. Beyond that, the value of the pure geo will be high, even for an undeveloped domain. We suppose there is value in a pure geo (speaking in the city sense, not the state or county) where there is any sort of population - we would go so far as to say that even a village/town of 1000 people is worth quite a bit more than the registration price, as long as it is a “dot com” - unless otherwise stated we are always speaking of sites with the “.com” extension.

However, we’re going to make an assumption that there are perhaps 600 cities (in the english speaking world, with a focus on the USA) that might be considered to be a viable pure geo website. We are going to make another assumption and say that maybe 100 or those cities might be available to buy in the next few years. There isn’t really much action in the pure geo domain niche, maybe the prices are newsworthy but certainly there aren’t a lot being sold. The geo-centric domainer’s next best niche is the “geo-generic” one.

We haven’t anything resembling an exhaustive list but we have done quite a bit of research into the number of prime generics that are applicable to cities - we would estimate that there are about 300 decent generics that integrate well with geographical locations. Not all are exactly “prime” but there are no read duds amongst them. Using the estimation of 600 cities gives a total pool of about 200,000 geo-generic domain names to be concerned with.

200,000 is a finite number and a useful one to know because when contemplating an association of domains and their attendent website requirements at least you can define to what extent you may need to scale to. We roughly estimate that at least 75% of the geo-generic domain pool remain undeveloped and that 20% are probably still available. We assume that this bodes well for domain buying, selling, manouvering, etc and a really rough guess is that it will take about 5 years for the geo-generic domain industry to become as stable as the pure geos are now.

Obviously we think that there will be associations within the geo-generic domain industry and are attempting to instigate the formation of such an association. We think that there many areas where geo-generic domain owners can benefit from this sort of association - areas that don’t exist for non-geo domains. -The possibility of more than one association exists as well, a “geo-crosscut” - an association of all owners of a specific generic across the “geo-grain” for example.

During these next 5 years there will be great opportunities to build alliances and share code, customers, content, marketing info and most of all revenue. We aren’t confident that the same can be said of any other domaining niche. The pure geos are of course at the moment discovering the joys and benefits of an alliance of non-competitive domains and the geo-generics will have their turn too and soon, the geo-generic era will last longer than any other domaining era before. The businesses that are created on the geo-generic websites will sell and the price won’t be far beyond the financial reach of an average person so there will be lots of fun with tons of sales data to peruse, lots of room for attendent industries like domain mortgages, domain assessments, etc.

We feel that we have set up a reasonable plan and that we have done things right from the beginning in terms of names, domains acquired, etc. and we are confident that we are going to be a player in the upcoming geo-generic gold rush.