Eventually the Associated Geo-Generics Dot Com association is going to be big enough to purchase some advertising that lets people know of the existing situation which would be one where a person could just type in their currently desired geo-generic domain name and have an excellent chance of finding an appropriately developed website. The goal of the advertising is to make sure that everyone knows this.

Imagine that each member (and there are a potential 200,000 of them) contributed $100 and we could afford a Super Bowl type of commercial and a comprehensive ad campaign to follow. We imagine that an ad like the one described below would be effective and describing it also illustrates the points that would make our association a strong and viable one.

In the commercial are a group of people, approxamitely 8, whose desire at the moment is to go somewhere for dinner and then to follow dinner with some entertainment. It would be implied or stated at some point in the commercial that the next day they will be in different cities, with different desires. They are in a hotel room, at any rate they are somewhere fairly private where ridiculing banter wouldn’t be out of place.

There would be 3 identifiable groups within the parent group - some of them would be the duller, unhip ones, some would be the fairly hip ones and there would be the final very hip and smooth group. Similar to the Apple commercial where the Microsoft guy is unhip and the Mac guy is cool and smooth.

The initial goal of this group of friends would be to find somewhere to eat dinner and two guys might offer to find a place by going on the computer and using Google to search for “CityName Restaurants”. The rest of the friends laugh at them as they argue over which link to try amongst the directories and wikipedia results. The second group pushes their way to the computer saying that the first group are dullards and neophytes and why don’t they just type in “CityName.com” and they’ll find everything they need.

Meanwhile the final group still snickers and catcalls - “Did you find it yet?”, “Still looking ….?” until in frustration the group at the computer challenges them to do better and so the cool people go to the computer saying that “You just type the name of the city that you are in and then what you want to find, add dot com and hit ‘Enter’ and you win, every time!!”. They do just that, typing in “seattlerestaurants.com”, immediately find a place to eat, make reservations and complete their task.

Their friends, now enthused ask if you really can just do that - type in city, generic and dot com and it works? The answer is given by simply doing it again, this time “seattletickets.com” and before you know it getting tickets to some concert or sporting event. The question is put “Does it do that everywhere?” and the answer is sure, tomorrow we’ll be in Miami and we want to check out the museums so just try typing in “Miami”, “Museums” and “dot com” and find out where we will go. Of course it is successful and now the group goes to dinner, all 8 of them cool now. At some point they are informed or otherwise find out that the same situation doesn’t exist for anything but “dot com”.

With a little wit and some decent exposure to an advertisement like this everyone in the world would get it and never have to be told again. New Top Level Domains wouldn’t stand a chance and the pure geos ie cityname.com wouldn’t be able to deny with any conviction that what was insinuated or stated was true. You can’t be all things to all people and not expect that they will have to click a few buttons to get to where they want to be whereas with direct type-in geogeneric dot com navigation they are right there.

Of course the situation had better be one where the consumer will find a timely solution to their desires or else the money spent on the advertisements would be wasted but if the situation were right it would enshrine geogeneric dot coms forever and make everyone’s domains acrue value. This situation will be some time coming so prospective members of our association need not worry about getting pestered for $100 dollars for the Super Bowl Ad anytime soon.